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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IBM Completes Red Hat Acquisition | What Will Change?

    I was part of a failed acquisition by IBM costing the company billions, so it is particularly fascinating to...

    Cisco Webex and Getting Collaboration Right

    I was impressed at Cisco Live where Amy Chang presented Webex updates and I began to see a future...

    IBM Power9 in the Cloud Offers Advantages

    One of the big problems in competing with a dominant vendor is just getting IT to try out your...

    Cisco Live Keynote: Employees, Customers and Technology

    Chuck Robbins is an unusual CEO in that he seems to value the care of his employees extremely highly....

    HP Reverb Headset: Making VR Affordable for Business

    A number of big problems, other than content, for VR are that the good headsets are wicked expensive, the...

    AMD CEO Showcases Massive Improvements and Design Wins at...

    AMD had its first keynote at Computex this week and this is really a coming out party for a...

    HPE Buys Cray: Another Disaster in the Making

    When ex-CEO Meg Whitman left HPE, it was on life support and apparently HPE’s leadership felt that tying itself...

    Three Big Takeaways from Lenovo Accelerate: IoT, AR/VR and...

    I was at Lenovo Accelerate this week and learned a number of interesting things. Lenovo is actually a very...

    Microsoft Build Keynote: Putting the User at the Center...

    Microsoft Build 2019 is a significant event for Microsoft because it signals a major change for the desktop efforts...

    Dell Tech World 2019: Highlights & Vendor Collaboration

    I go to this Dell Technologies World event every year and it is fascinating how it has changed. It...

    Evolution of BlackBerry: The Best Security Solutions You Have...

    One of the things that often frustrates me with technology companies is that they seldom do gap analysis. What...

    HP Innovation Summit 2019: Blending Old with New to...

    The HP Innovation Summit is a fascinating annual event for me because unlike most vendor events, this isn’t about...