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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Microsoft Azure Sphere: Evolving IoT into the Future

    Two of the big issues with the Internet of Things (IoT) are security and manageability. The problem is that...

    HP Executive Forum 2018, or How to Love Your...

    I’m in Las Vegas this week at the HP Executive Forum, which is one of the most fun events...

    Passionately Waiting for the IBM Watson Digital Assistant

    Most of the digital assistants that are currently in the market suck, just to different degrees. The Amazon Echo,...

    GTC Keynote 2018: From AI to Black Panther, a...

    This week, I’m at GTC (GPU Technology Conference), NVIDIA’s technology showcase and developer’s event. With the fall of IDF...

    The Big Thoughts from IBM Think

    I’m at IBM Think and there sure are a lot of people here with me. This event comes coincidentally...

    BlackBerry vs. Facebook: Why David Will Beat Goliath

    BlackBerry has sued Facebook for IP theft. This is a tad like David calling out Goliath. Facebook is massive...

    The Lesson Tech Boards Are Not Learning from HP’s...

    HP just had another stunningly successful quarter, with net earnings up a whopping 217 percent, in what is becoming...

    Broadcom/Qualcomm Merger: A Train Wreck in Slow Motion

    Currently, Broadcom and Qualcomm are firing broadsides at each other. These broadsides are looking less like a marriage and...

    BlackBerry Gets Jarvis to Secure the Connected Autonomous Car

    This week, BlackBerry announced Jarvis, targeting the growing security problems of connected and autonomous cars. For any comic book...

    HP Post Turnaround: Visions of the Future

    On my last day at CES, I had a chance to talk with HP CTO Shane Wall about HP’s...

    15Five Review: Why 15Five Performance Management Works

    Performance reviews generally suck. I’ve had some bad ones over the years. One of the worst was a review...

    Why AMD Is Eclipsing Intel: Dr. Lisa Su vs....

    I ended up last week at the AMD pre-CES event in Las Vegas and was struck by how much...