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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    In Microsoft Surface Dust-Up, Consumer Reports Has the Bigger...

    As Consumer Reports is not recommending purchase of Surface laptops and tablets, I want to focus on the need...

    BlackBerry and Vuzix Partner to Make AR More Secure

    Virtual reality (VR) is having issues, but augmented reality (AR) seems to be gaining a following in business. Ever...

    Google’s Employee Manifesto Failure: Fixing Discrimination Should Start with...

    Google has fired the employee who wrote a manifesto critical of Google management, taking a largely untenable sexist position....

    IBM Moves to Scale Deep Learning

    Last night, IBM made an interesting announcement. IBM Labs had come up with a new software method to massively...

    HBO Hack: How Did They Let It Happen?

    When I read that hackers had taken over a terabyte of movies and other files from HBO, putting one...

    AMD’s Petaflop Project 47: Dialing Computing Up to 11

    AMD had a bit of a party at SIGGRAPH and I flew down to LA to share in the...

    The Scary Reasons Technology Vendors Don’t Use Their Own...

    This week, I had another presentation from a tech vendor who was presenting a new tool targeted at customers...

    Corrupting Analytics: In Trump’s Voter Fraud Effort, Both Sides...

    As we move from analytics to deep learning and eventually to AI, there is a growing concern that we...

    Black Box Thinking: How to Fix the Mistakes Killing...

    I have a book suggestion for existing or upcoming executives to read this summer: Black Box Thinking. It compares...

    Formula E: Showcasing Technology Competitively

    I spent last weekend at the Formula E races in New York. It is an interesting series for many...

    Hardened PCs: How Dell Is Using Sun Tzu to...

    While it is a gradual process, quarter over quarter, Dell appears to be gaining share over Panasonic in the...

    AMD and Intel Declare War on the Data Center:...

    This month, anything that doesn’t have me looking up to see if North Korea has lobbed a missile at...