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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IT Management

    Microsoft Pivots Windows 10 Toward Security: Revisiting a Near...

    Security isn’t fun. There is no better way to say this. I don’t care if you are working as...
    IT Management

    Royal Caribbean Cruise Lines and Authority vs. Responsibility

    I’m not a fan of cruise lines, largely because I hate long lines and the idea of being captured...
    IT Management

    Over 70 Percent of IoT Efforts Are Failing: The...

    Cisco is generally credited with driving the concept of the Internet of Things (IoT), even though it was Carnegie...
    IT Management

    Cisco Live: The Rebirth of the Network

    I’m at Cisco Live, the big customer show, this week. One of the frustrating things about events in Los...
    IT Management

    Lenovo and Conceptualizing Future Defined Data Centers

    Lenovo had a huge event this week where it showcased the power of not only an impressive multi-national manufacturing...
    IT Management

    Cisco Launches the Digital Transformation Missing Link

    This week, I’m jumping between events. The first one is being held by Cisco, which is launching something called...
    IT Management

    Why Uber’s Sweeping Changes Will Likely Make Things Worse:...

    Uber just announced sweeping changes, including top executive changes in the company. The female engineer who first made us...
    IT Management

    Uber’s Troubles Start with Not Knowing What Business It...

    Uber is imploding. Everything from massive financial losses to a culture of harassment ensnaring its number-two executive, to an...
    IT Management

    Comey Testimony: What to Do When Your Boss Lies

    I watched the James Comey Senate testimony along with the rest of the country and it hit a chord....
    IT Management

    Why Musk Quitting President Trump’s Advisory Board Was Stupid:...

    I think Elon Musk made a mistake leaving President Trump’s Advisory Board and, in doing so, created a teachable...
    IT Management

    From 5G to British Airways and the Dangers of...

    We are approaching a critical part of the conversion to 5G. T-Mobile has jumped out aggressively, promoting its belief...
    Mobile

    Intel Recreates Modular Computer: Might Solve Coming Laptop Travel...

    Back in the late 1990s, the then IBM PC Company was creating a lot of very novel PCs as...

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