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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Preventing the Coming Corporate Mass Extinction Event

    I was recently struck by a rather salty post. The author pointed out some rather painful statistics we don’t...

    The New Surface Pro: What the iPad Should Have...

    Microsoft just announced a brand-new version of the Surface Pro. One of the fascinating things about the concept of...

    Putting Legal in Its Place: Why Companies Shouldn’t Be...

    Over the years, I’ve watched a lot of companies go from success to failure because they allowed Finance or...

    AMD’s Lisa Su and the Advantages of a Trained...

    We seem to have a lot of problems with corporate governance at the moment, ranging from the lack of...

    NVIDIA GTC Keynote: It Is Going to Be an...

    This is a week of shows with Dell EMC World, Microsoft Build, and NVIDIA GTC all in the same...

    Michael Dell’s Dell EMC World Keynote: Realize

    This is the first truly combined event between Dell and EMC since the merger and one thing hits you...

    Why Google, Uber and Amazon Will Obsolesce Car Companies

    It’s fascinating that as the car companies become technology companies and turn cars into rolling, increasingly intelligent computers, they...

    Windows 10 S: Microsoft Moves to Lock Down

    There has been an ongoing battle, certainly more pronounced in prior years, between the idea of a “personal computer”...

    How IBM Watson Could Reduce Harassment and Bullying Behavior

    I think our approach and response to sexual harassment and abuse is all wrong. The efforts tend to be...

    Varonis Annual Survey: A Lot of Companies Are Taking...

    A number of companies conduct surveys to determine how badly folks are doing in key areas related to their...

    With IDF Gone, Could NVIDIA’s GTC Be Next?

    The short answer to my title is no, NVIDIA’s GTC isn’t about to disappear. NVIDIA is currently one of...

    Intel Kills IDF: Why Traditional Trade Shows and Developers’...

    Intel just killed one of the biggest trade shows in tech, and I think this could be the beginning...