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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    From Panasonic to Porsche: Windows 10 2-in-1s at Mobile...

    Mobile World Congress (MWC) is typically all about smartphones and tablets; it was effectively the home of the anti-PC...

    Threatcasting 2026: Anticipating a Blended Cyber Attack with Up...

    After reading the report, “A Widening Attack Plain,” by Brian David Johnson for the U.S. Army Cyber Institute, which...

    HP Inc: ‘The Future Is Whatever You Make It’

    Yesterday, HP Inc. released financial results toward the high end of guidance. That doesn’t seem like much, but the...

    AMD vs. Intel: A Sun Tzu Lesson in Long-Term...

    This week, AMD launched its Ryzen processor, one of what is likely to be a line of new desktop...

    Distrust: Is It Time to Rethink Email? Or Throw...

    I was recently briefed on yet another painful breach; an employee, thinking they were responding to a request from...

    Morphisec: Rethinking Endpoint Security

    I’ve been in, around, or covering security products ranging from physical tools to cyber security tools for much of...

    Apple’s Class-Action Lawsuit: Never Intentionally Break Your Product

    Apple has been sued for allegedly breaking FaceTime on iOS 6 and iPhones running earlier versions of iOS in...

    AMD’s Strangely Unusual Path to Market for Impressive New...

    AMD is coming out with its new Naples processor for servers. After being knocked out of the market due...

    Why Turnarounds Fail: Trump Edition

    Watching our new U.S. president in his first weeks reminds me of why a lot of turnarounds fail, particularly...

    The Deep Learning HR Service That Could Have Made...

    One of the things that has been very clear to me over the last decade is that too many...

    The Most Interesting Things from the BlackBerry Analyst Forum

    As I mentioned earlier, I was at the BlackBerry forum earlier this week and outside of the fascinating chat...

    BlackBerry’s John Chen: Beating Jobs by Doing the Impossible...

    Right now, BlackBerry CEO John Chen is not only ahead of Steve Jobs in terms of turnaround speed, he...