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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IT Management

    Windows 10 Creators Update Launch with Surface

    2017 and Beyond: How Digital Innovation Will Impact the World This week, I’m at the Microsoft Windows Creative Edition...
    IT Management

    Windows 10 Creators Update: The Hardware

    Earlier, I wrote about how the Windows 10 Creators Update was focused on helping users create and share 3D...
    IT Management

    At Dell EMC World — The Contrast with HPE...

    How to Create a Culture of Innovation I’m at Dell EMC World this week and I’m struck by two...
    IT Management

    Dell EMC Keynote: Let the Transformation Begin

    9 Rules for Digital Transformation in the Enterprise This is a big moment for Dell, and Michael Dell in...
    IT Management

    Fixing the IoT Problem: Stringify

    Earlier this week, I wrote that the major problem with the Internet of Things (IoT) is that it was...
    Networking

    The Big Problem with IoT: The ‘Things’ Is Really...

    5 Questions CIOs and CFOs Need to Ask to Prepare for IoT I’ve just finished a string of briefings...
    IT Management

    Yahoo and How You Know You Have a Bad...

    5 Characteristics Professional IT Consultants Must Possess By now, you know that Yahoo has allegedly been cooperating with the...
    IT Management

    Donald Trump, CEOs and the Argumentative Theory Problem

    Thanks to the U.S. election, we are getting a rare look at a huge problem that I have observed...
    IT Management

    Remember the Customer: Fixing the Mercedes-Benz European Delivery Program

    A few years back, I spent a lot of time on affinity programs, which tie the customer more firmly...
    IT Management

    BlackBerry and the Lesson That the Technology Market Fails...

    5 Tips to Successfully Plan for IT Modernization BlackBerry is apparently exiting hardware design. While this is a good...
    IT Management

    IBM Edge Day Two: The Power of the...

    9 Rules for Digital Transformation in the Enterprise Stefanie Chiras led off with a personal story of how she...
    IT Management

    The Ironic Outcome of Outthinking Status Quo for IBM

    How to Find Business Value in Your Data Through Modernization I’m at IBM Edge this week with 50K of...

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