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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Texas Outages are a Reminder to Plan for Relocation...

    A good chunk of Texas is experiencing an extreme infrastructure failure this week. Electricity, natural gas, and water have all failed...

    Microsoft Tunes Up and Evolves its Partner Programs

    February must be Partner Program update month because most major vendors provide updates on their partner programs. These programs...

    HP and the “Never Give Up” Rule

    This week HP had their “Power of Print” event, and I was reminded of what makes HP, the company...

    Thread is the Next Big Step in IoT

    I’ve been involved in the Internet of Things (IoT) decades before the term was created. In the 1970s, I...

    Tetrate and the Emergence of the Intercloud Hypervisor

    Occasionally, I run into an interesting company at the beginning of a critical trend. When I got a call...

    Intel Gets Dream CEO: Pat Gelsinger Replaces Bob Swan

    2021 is starting to be an exciting year. We've learned of one of the most significant cyberattacks in history,...

    Cisco and the Critical Rebirth of HR

    I have been fascinated with HR since it was called Manpower Management and focused on employee enrichment and advancement....

    The Death Of POTS: Cisco Moves the Office Phone...

    I started in tech with IBM’s old Telephony division Rolm Systems and my last days in that division were...

    Salesforce Buys Slack: Not A Marriage Made In Heaven

    There are two ways to look at the recently announced acquisition of Slack by Salesforce. On the positive side,...

    Microsoft Introduces the Pluton Security Processor: Anticipating the Next...

    Bill Gates started talking about the risk of a pandemic like COVID-19 nearly a decade ago, but too few...

    HP+ for Printing: Setting the Stage for Home and...

    HP stands out as the market leader in printing. Not only with traditional printing business, but with printing on...

    Microsoft Cloud for Healthcare: A Critical Healthcare Solution

    This week Microsoft updated us on their Microsoft Cloud for Healthcare offering (you can find the briefing online). I...