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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IT Management

    Out of the World Economic Forum: Fixing Education, Risk-Taking,...

    A few years back, I was talking to the then CEO of Ford Motor Company. He was sharing how...
    IT Management

    Fixing the Sustaining Problem Showcased at the Big 4...

    An essential congressional challenge was raised this week against anti-competitive behavior from Apple, Amazon, Facebook, and Google. I’ve been...
    Database

    What Was Behind IBM’s 2nd Quarter Results for 2020?

    The world that existed when I worked for IBM was very different than the world I've lived in this...
    IT Management

    Lenovo Launches Virtual Healthcare Solutions

    United States Healthcare is a mess. The U.S. pays nearly $11K a year per citizen for healthcare while most...
    IT Management

    Preparing for the Coming Massive Changes: The Flux Mindset

    This year has seen a massive amount of change. Back in January, CES was still a massive show you...
    IT Management

    HP’s Sustainable Impact Report: Doing Diversity Right

    I did my undergraduate work in Manpower Management, which focused on the tools then in place to grow employees...
    Business Intelligence

    Mercedes and Nvidia Are Building a Software-Defined Car

    This week Mercedes announced that it will be extensively using NVIDIA’s mobile supercomputer technology in cars to appear in...
    Networking

    Cisco Live Keynote: Focus on Health, Security, Automation, and...

    Cisco’s huge customer event Cisco Live was virtualized and moved to this week. This was the first virtual event...
    Applications

    Remembering the Small Customer and Social Media Risk During...

    A few days ago, I got a note from a small business owner, and he was upset. He’d bought...
    Communications

    Anticipating The Second and Subsequent COVID Waves: Is it...

    I've been a fan of Arcologies ever since I learned the term and realized its potential to protect employees....
    Communications

    Microsoft Build 2020: Tips to Build the Best Virtual...

    I’ve now attended several virtual events, and with few exceptions, the event quality has improved dramatically. That was the...
    Communications

    NVIDIA’s Virtual GTC 2020 Keynote: A Look At Best...

    This week, NVIDIA CEO Jensen Huang gave a virtual GTC keynote, and he exemplified some of the best practices...

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