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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Cisco And AVA Robotics: Getting Closer to Teleportation

    This week Cisco had a presentation with AVA Robotics about using a robot that was partially controlled by a...

    HP Life: How to Make Yourself More Valuable while...

    I’ve been a generalist most of my life. Even in college, what made me attractive as a job candidate...

    How BlackBerry’s John Chen Enabled the Best COVID Enterprise...

    John Chen is often known for his humor and entertaining free-form keynotes at BlackBerry events, and I've enjoyed every...

    3 Things We Need for Businesses to Reopen and...

    While we watch our political parties argue about when to turn the economy back on, one thing is clear....

    Benefitfocus and ON24: Transitioning to Virtual Customer Events

    Given that we can’t have physical events anymore and I was one of several analysts who used to teach...

    How Turin, Italy Used Cisco’s CDA Program for Social...

    I spoke about the Cisco CDA program about a month ago. I recently had a chance to meet with...

    How HP 3D Printing Is Making Medical Supplies

    At an industrial scale with 3D printing, HP pretty much stands alone. Their evident eventual goal is to transform...

    Blackberry & Lenovo Are Securing the Remote Workforce

    Some interesting news out of both Lenovo and Blackberry this week concerning protecting and enhancing remote workers. Lenovo surveyed...

    3 Policy Changes That Should Remain In Place Post...

    We are a long way from getting through this Covid-19 pandemic, but we should begin looking at the tactical...

    Cisco CDA Program Critical for Mitigating Covid-19 Problems

    Every day brings news of events canceled, school systems suspended, and companies asking their employees to stay home. One...

    Qualcomm and 5G: Innovating a Disruptive Future

    Qualcomm is the leader in 5G; the company has been spending a great deal of the last 20 years...

    The Rebirth of Windows: Killing the IBM PC Model

    One of the most interesting changes this week was Microsoft placing the head of their Surface hardware effort, Panos...